Word List:
- Consolidation
- Merger
- Leverage
- Acquisitions
- Scandal
- Turnaround
- Rebranding
- Market share
- Diversification
- Cost-cutting
Story: John Smith was once a consolidation expert, famous for his ability to merge companies with ease and leverage the assets to create a powerhouse in the market. He had made a fortune through acquisitions, making smart investments and using his cunning strategies to turn even the most struggling companies into successful ventures.
However, his reputation took a hit when a scandal broke out, exposing his unethical business practices and illegal dealings. The public was in shock and the stock price plummeted, putting the future of the company in jeopardy.
But John was not one to give up easily. He was determined to make a turnaround and started to focus on rebranding the company, revamping its image and winning back the public’s trust. He also made strategic moves to increase the company’s market share and pursued diversification, expanding into new industries and markets.
However, despite his best efforts, the company was still struggling to bounce back. John had to make some tough decisions, including cost-cutting measures and laying off employees, which only added to the public’s discontent.
As the pressure mounted and his reputation continued to suffer, John was faced with the reality that his once thriving empire was on the brink of collapse. He was forced to step down and the company was eventually taken over by new management.
John’s legacy was forever tarnished and he was left to reflect on the rise and fall of his once successful corporate empire.
Vocabulary:
| Word | Meaning | Collocations |
|---|---|---|
| Consolidation | The combination of two or more companies or business units into a single entity | Corporate consolidation, consolidation of power, consolidation of resources |
| Merger | The combination of two or more companies into a single entity | Merger negotiations, hostile merger, merger and acquisition |
| Leverage | The use of financial instruments or borrowed capital to increase the potential return of an investment | Financial leverage, leverage ratios, leverage your assets |
| Acquisitions | The purchase of one company by another | Strategic acquisitions, hostile acquisitions, multiple acquisitions |
| Scandal | An event or action that causes public outrage and disgrace | Political scandal, financial scandal, corporate scandal |
| Turnaround | A change for the better in the performance of a company, especially after a period of decline | Company turnaround, organizational turnaround, business turnaround |
| Rebranding | The creation of a new image for a company or product | Rebranding campaign, product rebranding, corporate rebranding |
| Market share | The percentage of total sales in a market that is captured by a particular company or product | Increase market share, market share growth, market share analysis |
| Diversification | The process of expanding a company’s business into new markets and industries | Business diversification, product diversification, industry diversification |
| Cost-cutting | The process of reducing expenses in a company | Cost-cutting measures, cost-cutting strategy, cost-cutting program |